دور التسويق الإلكتروني في تنشيط المبيعات (دراسة حالة الشركة السودانية للاتصالات – الخرطوم الرئاسة )

Abstract

Abstract The research dealt with the role of e-marketing in sales. The research problem presented in main question: What is the role of e-marketing in sales in Sudan Telecommunicates Company (Sudatel)? The study aimed to identify the various concepts of e-marketing in sales, identify the advantages of e-marketing through the sales of Sudan Telecom Company (Sudatel) and its impact on the cost of marketing, the dimensions of e-marketing in general and sales in particular, With high efficiency in the Sudanese Telecommunications Company (Sudatel). The descriptive approach in the preparation of the theoretical framework, the case study, the historical approach to the preparation of previous studies, the deductive approach to the general perception of the subject of the research, the inductive approach to hypothesis testing, and the statistical analytical approach for the analysis of statistical data and methods such as the SPSS program and the measures of central tendency. The study assumes that: There is a statistically significant relationship between e-marketing and sales methods. There is a statistically significant relationship between the elements of electronic marketing mix and sales. There is a statistically significant relationship between the provision of electronic marketing infrastructure and sales. The most important results of the research: The advantage of electronic marketing in the company promotions promotions than the traditional marketing, weak communication infrastructure and electronic banking does not allow the application of electronic marketing in the form required, e-marketing has directly affected the increase in sales volume at Sudatel. Among the most important recommendations of the research is to develop the after sales services and the guarantee of the products of the companies through the integrated marketing presentations, which contribute to increasing the importance of the offer and to show the information about the product and the after-sale services. The product to the consumer at the right time and place and apply a rule of the product to the consumer directly.