Effect of Electronic Marketing Usage on Clients’ Satisfaction

Abstract

This study aimed to recognize the theoretical framework of electronic marketing infrastructures, the privacy, security, and exclusiveness of the data of the clients in contemporary organizations, and to reflect the relation of the evolution of electronic tasks with clients’ satisfaction. The major hypothesis of the study revealed that, there is statistical relation between e-marketing and ascertaining clients’ satisfaction of telecommunications companies. The highlighted finding revealed: the relation between E-marketing & customers’ satisfaction has logical implications indicating the role and importance of E-marketing in enhancing level of customer satisfaction and customers’ satisfaction is important because it shows whether the business is accepted by the market or not, whilst the key recommendations are: It is necessary to increase government’s interest for deploying awareness and knowledge among the citizens about the advantages to adopt e-marketing and build an information-base for the different digital marketing activity to meet the rapid changes which are facing the work environment in the contemporary organizations