Role of Social Responsibility in Enhancing Mental Image

Abstract

This paper aimed at evaluating the level of implementation social responsibility in Assalaya Sugar Factory (ASF), Sudan, also recognizing the relationship between the social responsibility & mental image. The paper was gathered the data & information from 100 individuals as sample from the research population of 700 persons who are working in ASF in various jobs. According to the statistical analysis which has been carried out, the paper concluded to various findings, such as: ASF assigns job opportunities for overcoming the problem of idleness & ascertaining development & residing of citizens; at the same time, it does not improve salaries & wages of its employees to meet the requirements of variable living standards, whilst the notable recommendations are: ASF needs to adopt the modernized manufacturing styles for lessening nocuous industrial effects; also it has implemented to some extent the kinds of social responsibility such as: internal, external & institutional for enhancing its mental image.