دور إدارة الجودة الشاممة فى تحقيؽ الميزة التنافسية دراسة حالة مصنع سكر عسلاية )ـ2016(

Abstract

The project aimed to find the role of total quality management in achieving the competitive feature , study Assalaya Sugar Factory status for the year 2016. Where the main problem of this research was the ignorance of Assalaya sugar factory in applying the total quality management , and using competitive strategy based on price rather than quality , resulting in increasing tasks time and supervisory works, absence of consumer preference for products . According to the research importance and problem solving , the following methods had been used: descriptive method , historical method , state study method . Data extraction by using Statistical Package for the Social Sciences program (Spss) in addition to using the primary and secondary sources of data and information .The research had tested the following Hypothesis : There is a statistically significant relationship between increasing customer care and achieving the competitive feature in Assalaya sugar factory , There is a statistically significant relationship between the senior management commitment to the philosophy of total quality and achieving the competitive feature in Assalaya sugar factory , There is statistically significant relationship between the participation of workers in administrative decision -making and achieving the competitive feature in Assalaya sugar factory , There is statistically significant relationshipbetween the continuous improvements in products and achieving the competitive feature in Assalaya sugar factory. The research had also accomplished the following results : The factory products are distinguished from others and invented by customer desires , and the senior management publish and generalize the quality policy to increase the awareness of it and put the quality policy within their future goals , The factory works on solving the causes of poor products for the achievement of competitive feature , the factory works on designing methods and systems for the continues control and supervisory for products quality that contributes on achieving the competitive feature in Assalaya sugar factory . The research had led the following results : the factory should work to win customers loyalty by taking care of their proposals and working on their implementation , The factory must anticipate the expectations and needs of the customer in order to provide products that meet his requirements and work on his happiness and satisfaction , The factory should work to involve the workers in making managerial decisions and spreading the self-participation and the one team spirit , Finally the research concluded with a proposal for future studies to fill the scientific and the practical gap which the research didn’t expose to them .